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The first and most important thing to do is to get focused and productive. If you aren’t making good use of your own time, how will you make good use of somebody else’s time? This reading list is fairly well known in the marketing business. You will find that many internet marketers agree on which books carry the greatest influence. This list is no exception. I must credit the great guys at Copyblogger.com for the base information for this list.
At first glance, it just seems like too much for one person to read. My advice for you is just dive in and pick up one book a week from Amazon used books and read it! It won’t take you that long before you are through all of the material and you will have earned your virtual PhD in internet marketing.
StrengthsFinder 2.0, by Tom Rath. The recipe to real success begins with the words “know thyself”, and that’s exactly where this book starts you off by preaching that you can get more out of focusing on your strengths than you can by trying to compensate for your weaknesses. The book is small, and you don’t have to read most of it; the real value is in the online strengths assessment, to identify your top five strengths.
Beyond the Goal: Eliyahu Goldratt Speaks on the Theory of Constraints (Your Coach in a Box), This is a particularly fun read for a business book, written as a novel about plant manager Alex Rogo, who has 90 days to turn around a tough production environment. Don’t be fooled by the fact that it’s a enjoyable novel, this book has become the bible of operations management, and is required reading in most MBA programs. The key point is an understanding of bottlenecks, which matter even more to a blogger than they do on the factory floor.
Brain Rules for Baby: How to Raise a Smart and Happy Child from Zero to Five, by John Medina. A lot of our normal, day-to-day practices just aren’t conducive to getting the very best possible results (from the book: if you get a team of the best cognitive psychologists in a room and ask them to use everything we know about the brain to design the worst possible work and learning environment, they’d design a cubicle and a classroom). In this book, Medina reveals – in plain English – 12 ways that our brain works, and how we can harness it to get the most out of our days.